IOP Founders


Bernie Ness

Bernie Ness has distinguished himself over the past 30 years as one of the experts in sales and marketing within the laboratory industry. His experience encompasses both large national lab companies as well as private, venture capital funded, startup companies. He is a recognized expert in the field of anatomic pathology sales and marketing.

He is well known for his expertise in revamping troubled sales organizations, adding innovation, marketing new technology and organizing and training sales forces. Bernie established one of the first computer-to-computer links for client order entry and lab results reporting. He launched several technologies that have become standards in oncology, infectious disease, pathology, and genetics, including color digital image anatomic pathology reporting. Bernie is often quoted in lab industry publications such as The Dark Report, Small Business Reports and Advance.

He is a graduate of Southern Illinois University with a degree in biology and a minor in microbiology. He was a board member of BioDiagnostics Laboratory, Inc.,Torrance (CA), a member of Biomedical Marketing Association and The Medical Marketing Association. Bernie formed BJ Ness Consulting Group that specialized in pathology business management. He also started several medical ventures, including a revolutionary new logistics product to keep medical specimens frozen for four days without dry ice. He is co-founder of the predecessor company of recently renamed In-Office Pathology, the market leader for in-sourcing pathology referrals from specialty medical practices in urology, gastroenterolgy, and dermatology.

Joe Plandowski

Joe Plandowski has broad experience in operations within the laboratory industry. He has managed small and large laboratories, commercial and hospital-owned, and is particularly adept at turning around operations, managing the integration of acquisitions and mergers, increasing the profitability of pathology practices and negotiating the sale or acquisition of laboratories.

Joe began his laboratory industry career at Union Carbide in sales and sales management of biological and medical products. He joined SmithKline Clinical Laboratories as General Manager of its Florida operations and became Vice President of all laboratory operations for the company in the US and Canada after leading their operations in the midwest and western US. Joe joined Genetrix, a cytogenetics testing company, as CEO. When National Health Laboratories decided to pursue an aggressive acquisitions program, Joe joined as Vice President of Acquisitions. With a merger of National Health Laboratories and Roche BioMedical Laboratories to create LabCorp, Joe formed Lakewood Consulting Group, an anatomic laboratory and pathology practice management consulting firm. Several years ago he co-founded a firm, recently re-named In-Office Pathology, to serve the increasingly growing need for in-office pathology laboratories. Today it is the leading provider of such laboratories to specialty practices.

He holds a Bachelor of Science and a Masters in Business Administration from the State University of New York. He is a member of the Clinical Laboratory Management Association, National Society of Histotechnology, American Society of Cytopathology, American Pathology Foundation, and a charter member of the Association for Pathology Informatics. He is also a member of the Editorial Board of IOMA, sponsor of the annual Washington G2 Lab Institute, in addition to speaking at national laboratory and pathology meetings and is frequently quoted in publications serving the laboratory industry.